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We create a comprehensive selling plan, unique to your home, and we Sell Your Home!
List price is the key to maximizing the sale price of your house. List too high and you run the risk of turning your buyer away and sitting on the market too long. List too low and you potentially leave thousands of dollars sitting on the table. The key is to be like like Goldilocks and find the list price that’s… you guessed it… Just right.
It starts with a comprehensive market analysis. We look at comparable sales in the neighborhood. We evaluate active competition and potential market interrupters. We look at the state of the overall market. We take seasons into consideration. In other words, we look at every possible detail that could affect the price. You play a role in this, too.
It’s up to you to make sure your house is in tip top shape. We have a philosophy called Everything Talks. What does Everything Talks mean? It means that every little detail in your house communicates something to potential buyers. If the pantry is in total disarray, or the mantel is cluttered, or the office hasn’t been straightened up, buyers might assume, rightly or wrongly, that other more significant parts of the house may not be taken care of. Their overall impression of the house can be compromised by a seemingly insignificant detail. When you work with us, we will help to ensure everything in the house is… just right.
Once the market analysis is complete and your house is in tip-top shape, we’ll determine the proper list price together. Low enough to generate interest in potentially more than one buyer. High enough to make sure you get every dollar your house is worth. In other words…
Have you ever walked into someone’s home, or a restaurant, or even a store and it immediately just felt right? That’s Feng Shui.
But we don’t need to get all esoteric and metaphysical about it. What we know is that there is a proven way to decorate and arrange your house that will create that feeling in potential buyers. So that their impression when they first enter the house is, “this feels right.” That feeling should be reinforced in every room throughout the house. It’s why we work with professional staging companies and offer a complimentary 2 hour, interior design consultation. This will help us determine the proper arrangement of furniture and whether we should bring in some additional furniture and decorations. When that’s complete, we walk through with a fine-toothed comb to make sure the house is polished and ready to be shown.
While it may seem that buyers make rational decisions when buying a new house, in the end, it really comes down to that feeling. That feeling is what allows buyers to think your house is worth more. So let’s make sure your buyer leaves the showing wishing they could move right in.